Magazine Pitch

Kerrang! has a weekly circulation of 70,000, and a readership of approximately 542,000.
The core target audience for Kerrang! is 15-24 year olds with a 60:40 male/female split.
Kerrang! readers are sharp, individualistic and above all fanatical about their music, buying on average 31 CD albums a year. The readers are also immensely loyal to Kerrang! The brand helps provide a group of "outsiders" with a sense of community. Their hobbies might include playing a instrument, going to gigs and more obviously listening to music. Readers would want to aspire to be like the musicians and look up to them. Readers would be considered "alternative" in their music taste as the bands and music would not be as mainstream as other genres of music, they also are influenced in the clothes they wear like band t-shirt's, skinny jeans, vans.

Target Advertisers

• Vans Shoes
• Ibanez guitars
• Iron Fist Clothing
• Guitar Hero
• Xbox 360
• Fender Amps
• Hot Topic
• Grindstore
• Apple
• Sony
• Converse
• Nintendo
• Warner bros
• O2
• Drum Workshop
• Nike

Design a T-Shirt
"One lucky reader could win £200 worth of Iron Fist Clothing with Kerrang! and have their winning design sold by Iron Fist"

• The reader would have design a t-shirt and the best one would be the winner. The winning one would be decided by a panel of judges and made into a actual product.
• Iron Fist would appeal to the target audience as its desgins and style would be more for 15-24 year olds and would be considered alternative, the result of this is that more readers will enter the competition.
  

Benefits for Iron Fist Clothing

• The competition would be advertised on Kerrang! TV, Kerrang! Radio and the Kerrang! Website as well as the magazine. This would spread the brand name around to potentially thousands of people.
• Whilst entering the competiton readers might like the clothes and purchase them, they could also tell their friends who haven't entered the competition, this also spreads the brand name and can lead to a increase in sales.