Thursday, October 23, 2008

Self Evaluation

  • Attainment - 2
  • Effort - 2 (I have put alot of effort into my classwork and homework but I think I could make more effort to my homework)
  • Punctuality - 3 (I have missed quite a few lessons but I have not been late to a lesson, I try and catch up with missed work. I haven't forgot my media folder or anything else for the lesson but I need to work on my attendance)
  • Submission and quality of homework - 2 (I have missed a few lessons but have tried to catch up on missed homework, I think the quality of my homework is good but I could put more effort into it)
  • Ability to work independently - 1 (I think I can work idependently quite well and have not had too many problems with homework and classwork)
  • Quality of writing - 2 (I think my quality of writing is good but I could use more media terms and write in more detail)
  • Organisation of Media folder - 1 (My media folder is organised well, with each topic put in order and arranged by teacher, I have also printed off the lesson powerpoints and put them in my folder)
  • Oral contributions in class - 3 (I could contribute abit more in lessons but I am able to answer questiosn with confidence when asked by the teacher)
(www): I think my understanding of media has improved really well
I have been able to work well idependently
I have enjoyed the course so far

(ebi): I could improve my attendence
I should ask for help when I dont understand something
Complete all homeworks on time

Wednesday, October 22, 2008

Media Production Reviews

The Monologue
This production was very good as it made me think about it as at first I was led to believe that he was talking about a girl but really he was talking about a gun. It was very effective as it was cleverly made and well produced, it has a striking ending which makes this production stand out from the rest. The camera work made you feel as though you could understand what he's going through and when the camera pans around to the three guys you was as though you could see it through his eyes. The location they used also adds to the atmosphere as it looks isolated and run down. They use black and white throughout which sets the mood of negativity as it looks as though he spends his last moments monologuing in his head as it good be interpreted the gun had got him into a lot of trouble and that he could lose his life.


Stranger

This is a well made production which deals with an important issue. The issue bullying is portrayed very well with the group using several techniques which emphasise the loneliness and rejection the girl is feeling. The music used sets a depressing tone and is used throughout the production, the suicide attempt by the character emphasises the importance of the issue. At the beginning they have a shot of the clouds in the sky, this sets a moody tone and it occurs more than once in the production. They rewind the majority of the movie at high speed as it is a flashback that she sees whilst shes in the bath trying to kill herself. They use many camera angles such as close ups, high angle, medium longshot, low angle and birds eye. Angles such as close ups portray her emotions, high angle shots give the effect of the audience looking down on her.


Sunday, October 19, 2008

Magazine Pitch


Kerrang! has a weekly circulation of 70,000, and a readership of approximately 542,000.
The core target audience for
Kerrang! is 15-24 year olds with a 60:40 male/female split.
Kerrang! readers are sharp, individualistic and above all fanatical about their music, buying on average 31 CD albums a year. The readers are also immensely loyal to Kerrang! The brand helps provide a group of "outsiders" with a sense of community. Their hobbies might include playing a instrument, going to gigs and more obviously listening to music. Readers would want to aspire to be like the musicians and look up to them. Readers would be considered "alternative" in their music taste as the bands and music would not be as mainstream as other genres of music, they also are influenced in the clothes they wear like band t-shirt's, skinny jeans, vans.

Target Advertisers
  • Vans Shoes
  • Ibanez guitars
  • Iron Fist Clothing
  • Guitar Hero
  • Xbox 360
  • Fender Amps
  • Hot Topic
  • Grindstore
  • Apple
  • Sony
  • Converse
  • Nintendo
  • Warner bros
  • O2
  • Drum Workshop
  • Nike
Design a T-Shirt
"One lucky reader could win £200 worth of Iron Fist Clothing with Kerrang! and have their winning design sold by Iron Fist"

  • The reader would have design a t-shirt and the best one would be the winner. The winning one would be decided by a panel of judges and made into a actual product.
  • Iron Fist would appeal to the target audience as its desgins and style would be more for 15-24 year olds and would be considered alternative, the result of this is that more readers will enter the competition.
Benefits for Iron Fist Clothing
  • The competition would be advertised on Kerrang! TV, Kerrang! Radio and the Kerrang! Website as well as the magazine. This would spread the brand name around to potentially thousands of people.
  • Whilst entering the competiton readers might like the clothes and purchase them, they could also tell their friends who haven't entered the competition, this also spreads the brand name and can lead to a increase in sales.

Saturday, October 4, 2008

Internet Regulating System


Devising a system for regulating the internet would have to be done by a agency or a specialized company e.g. like OFCOM. It would be hard to regulate the whole of the internet so instead it would be best to put in place a code of regulations or some laws. Trying the regulate the internet would also raise concerns for the users and consumers as they might see it as an infringement on their right to speak freely as the internet is a place where you can do so. I suggest that a regulating agency should check all major sites (YouTube, Myspace, Facebook) and censor inappropriate content or make sure that it can only be accessed by the appropriate audience. In terms of illegal downloading the agency could liaise with ISP's and track people who regularly download pirated content. As the internet is global, there should be a agency set up in every country that is not under the influence of local government or a biased religious group, users will still have the right to freedom of speech but it will be made sure that its addressed to the correct audience, e.g. if a 10 year old child was on YouTube it wouldn't be appropriate for them to watch a video about knife crime. As a whole the internet would be almost impossible to regulate but its possible to regulate a large number of popular sites.

Wednesday, October 1, 2008

An anthropological introduction to YouTube

  • 0:00 Introduction, YouTube's Big Numbers (YouTube as broadcasted over 6.1 million hours of footage in 6 months compared to ABC which has broadcasted only 1.6 million hours over 60 years. Youtube produces 9232 hours of footage a day compared to TV which produces 385. 88% of the content is new and original)
  • 2:00 Numa Numa and the Celebration of Webcams (How a music video spreads across the globe via YouTube which then leads to other users producing content about it with animation and webcams, allows people to express themselves and they can also become famous or a “cyber star”)
  • 5:53 The Machine is Us/ing Us and the New Mediascape (user generated organisation. User generated distribution. After uploading it on YouTube the video gets spread around many sites, showing a integrated mediascape)
  • 12:16 Introducing our Research Team (The research team participate in what they are researching, they most videos and vlogs onto YouTube aswell as analyzing other people videos. Once they have researched it they upload their data onto a database for everyone to see)
  • 12:56 Who is on YouTube? (25% 35+, 25% 12-17, 50% 18 – 24)
  • 13:25 What's on Youtube? Charlie Bit My Finger, Soulja Boy, etc.(Most videos are home videos that are meant meant for less than 100 viewers)
  • 17:04 5% of vids are personal vlogs addressed to the YouTube community, Why? (To create a sense of community within YouTube
  • 17:30 YouTube in context. The loss of community and "networked individualism" (Wellman)
  • 18:41 Cultural Inversion: individualism and community
  • 19:15 Understanding new forms of community through Participant Observation (to learn about something you must participate in it)
  • 21:18 YouTube as a medium for community (When posting a vlog via a webcam on YouTube the up loader does not know who they are being watched by or when they are being watched, which means anyone in the community can access it.)
  • 23:00 Our first vlogs (Posting first vlogs they found that it was awkward and felt like they were talking to no one, but they knew whatever video they posted it would eventually be seen by someone somewhere in the world)